Posts

Are Computers Preparing To Take Over The World?

This is not a prediction from a Neil Postman novel…Facebook actually had to shut down a new A.I. (Artificial Intelligence) system because the computers had developed their own language.  Let that sink in for just a moment…  The computer A.I. created and used a new language to communicate with other computers A.I.’s. Source:  Facebook engineers panic, pull plug on AI after bots develop their own language In Neil Postman’s book Technopoly, society was forced to “submission…

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8 Old School SEO Practices That Are No Longer Effective

8 Old School SEO Practices That Are No Longer Effective – Whiteboard Friday Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Read Article

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About Demographics and Interests

Source:  Support.Google.com Analyze users by age, gender, and interest categories. Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities. In this article: Configure Analytics to display Demographics and interests data Where Analytics gets the data The dimensions Standard reports Custom reports Data taxonomy Data thresholds Targeting on the Google Display Network Next steps Configure Analytics to display…

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In-Market Audiences

From:  ThinkWithGoogle.com Reach potential customers while they’re actively browsing, researching or comparing the types of products you sell. Connect with those most interested in what you have to offer, using precise segments that classify users based on their demonstrated in-market behavior and purchase intent. Read more

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About targeting your ads by audience interests

You can add audience targeting to ad groups in your Display Network and TrueView video campaigns to reach people interested in products and services similar to those your business offers — even when these people are browsing websites, using apps, or watching videos not directly related to your products and services. By doing so, you can help boost your campaigns’ performance. How it works Adding audiences allows you to reach people based on their specific interests…

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Bounce Rate Explained by Google

Bounce rate About bounce rate A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Bounce rate is single-page sessions divided by all sessions, or the percentage of all…

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6 Design Tips for Better Facebook Ads

For many businesses in high competition industries, a paid advertising strategy may be necessary to reach new customers.  With hundreds of options for paid advertising, what should a small business on a limited budget do?  Follow the basic rule of the secret to success in business…”Location, location, location.”  Go where the people are.  There are billions of activities every day on Facebook and advertising on that platform are affordable.  This blog will give you six tips to…

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Video Production for Ignition Matrix

We are producing two videos for Lou Bilancia with Ignition Matrix.  Both videos will be published on his website and referenced during a trade event in Ashland, OR later this month. This video was shot in our studio at Zenith Exhibits world head quarters in Fairview, Or.  OK, it just my upstairs loft converted to my office, but it is a fully equipment studio. Our video production service is target for YouTube publication only.  We…

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Does your business internet marketing effort need a video?

You’ve probably asked your web master, business consultant and friends that question at least once.  You probably got a different answer from each one of them and are still confused.  Here are some stats from YouTube: More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50% more than last year 100 hours of…

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Business Website Search Engine Performance – Improving Page Titles

Understanding The SEO Mistake I’m often asked how to increase business website search engine performance.  Being a teacher, I answer the question.  Recently I brought a young woman to tears with my review of her website content–a first in my business.  But her tears highlights a point we all could learn from. Your page title is the tell.  Your page title is the window to the soul of your message.  Unfortunately, more often than not,…

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