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Posts

Bounce Rate Explained by Google

Bounce rate About bounce rate A bounce is a single-page session on your site. In Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to…

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6 Design Tips for Better Facebook Ads

For many businesses in high competition industries, a paid advertising strategy may be necessary to reach new customers.  With hundreds of options for paid advertising, what should a small business on a limited budget do?  Follow the basic rule of the secret to success in business…”Location, location, location.”  Go where the people are.  There are billions of…

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Video Production for Ignition Matrix

We are producing two videos for Lou Bilancia with Ignition Matrix.  Both videos will be published on his website and referenced during a trade event in Ashland, OR later this month. This video was shot in our studio at Zenith Exhibits world head quarters in Fairview, Or.  OK, it just my upstairs loft converted to…

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Does your business internet marketing effort need a video?

You’ve probably asked your web master, business consultant and friends that question at least once.  You probably got a different answer from each one of them and are still confused.  Here are some stats from YouTube: More than 1 billion unique users visit YouTube each month Over 6 billion hours of video are watched each…

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Business Website Search Engine Performance – Improving Page Titles

Understanding The SEO Mistake I’m often asked how to increase business website search engine performance.  Being a teacher, I answer the question.  Recently I brought a young woman to tears with my review of her website content–a first in my business.  But her tears highlights a point we all could learn from. Your page title…

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Budgeting for Your Online Advertising

Not sure how to set a budget for online advertising?  This video is from the Google Learning System and gives a good over-view on how to determine your budget.  We’ll create an article in the near future that goes into specifics.

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What is AdWords?

This is a great video from Google explaining what AdWords is.

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Create good visitor centered website content

What does it mean to create good visitor centered website content? This is probably the most misunderstood SEO instruction in my industry.  To the sole proprietor  good visitor centered content is that content that best describes the product or service they are selling.  It is true that your business has a great offering that will solve…

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Is your website indexed on Google?

Small business owners are stuck in the middle between SEO experts and phone book companies.  On one side they are told by the SEO experts that you must spending hundreds, if not thousands of dollars to get listed on Google.  On the other side, the phone book companies say they have a special “in” with…

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Small Business SEO Review – Part 1

“Ed, can you do an seo review and tell me how I get my website ranked higher on Google?” A very common question since I have hundreds of friends who own a small business.  The question is usually followed with a recommendation for a particular search engine optimization company.  They get bombarded with phone calls promising first…

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