Posts

Yahoo is for sale

Last December I published an article that suggested Yahoo would be out of the picture as a viable search engine by 2012.  In a Business Insiders article published today my prediction was confirmed.  “And now Yahoo Has Put Itself Up For Sale.” What does the search engine market look like without Yahoo? Not much will change initially.  Unless there is a major technology invention that radically changes the basic search algorithm, the 9% market she…

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Today’s Business Brand Is Your Personality

Try to imagine nature with just a single color flower.  Besides being boring, if all flowers looked the same, it would be impossible to tell one from the other.  Turning this idea around, if your competitions are all competing for similarity, you should seek to differentiate your business and stand out from the crowd. In today’s market place, the low hanging fruit in differentiating your business is to lead with your personality.  Your personality cannot…

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Tips for Increasing your Google+ Social Network Size

Notice I did not say TRICK to building your social network size…  I don’t believe in tricks, not when it comes to building networks of people.  The short and skinny of building a large social network is to get involved with new people, be interesting and non obtrusive. Success in social networking can happen two ways. Be famous Be outgoing Being famous gives you an automatic advantage when it comes to growing your social network. …

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You heard all your friends say "use Social Networking", but why?

Anyone who was in business twenty years ago heard a similar mantra, “if you are going to be in business then you MUST advertise in the phone book.” Ten years ago the mantra started shifting towards, “…you gotta have a website.” Today you hear everyone say, “…you have to be on (fill in the blank).” Why do some many people suggest these mediums? I believe it is due to the assumed ease of the medium. …

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Search Engine Optimization in Plain English – Getting Found?

Getting found on Google, Yahoo and Bing in today’s search market is more a product of human-craft than techno-craft.  The more you craft your language for visitor consumption the better.  Trying to use complicated formulas, expensive SEO subscriptions, or elaborate link building tools has lost favor of the small business operator and the search engines alike. Pull out a blank sheet of paper and write a detailed answer to this question:  Who is your ideal…

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How does a busy small business owner find the necessary time to use social networking to grow business?

Take small, consistent steps towards a specific goal. The key to successful social network marketing is creating simple, easy to repeat steps that lead towards a specific end. Before diving into social networking, first jot down some obtainable goals on a blank sheet of paper.  As with ALL business marketing campaigns, you can not achieve success unless you know what success looks like. Don’t fall into the small business trap of measuring success only by…

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What is Google Plus and why should I care?

As an internet marketing consultant, I am asked this type of question every time a new social networking system gains popularity.  Ordinarily I advise my clients to wait before jumping in.  In the case of Google + I am suggesting my business friends jump in as soon as possible. What is Google Plus? httpv://www.youtube.com/watch?v=xwnJ5Bl4kLI Jamie Turner describes Google Plus as, “… a project aiming to make sharing on the web more like sharing in the…

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Must Know Facts for Designing Xpressions

1. Understand the X Factor! Xpressions skins are tension fabric. When designing an Xpressions 1×1 skin, draw an imaginary X from corner to corner. Starting at the center you have zero distortion but as you move further toward the corners where the skin attaches to the hub, you will experience greater image distortion. Utilize this effect within your design and take full advantage of the unique design tool! 2. Contrast is for your display /…

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How does Google’s new Panda Algorithm affect my business blog site?

If you currently buy content from a content farm, then your website is going to be punished. If you write your own content and keep focused on providing quality information for your visitors, then Google’s Panda will be a boost for your search engine visibility. If you are already one of my clients, you have heard me say this dozens of times; Google does not owe you anything! Google is in business to make money…

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Article Structure: Benefits Based Business Blogging Approach

There are dozens of different business blogging styles; the most comfortable for small business owners is a benefits based approach.  Every marketing / sales book published in the last five year’s teaches benefits based selling and thus it is the default manner in which we write. Using a benefits based approach: Brings main keywords to the top of the article (improving search engine visibility / optimization) Introduces a writing outline for the article Engages the…

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