Posts

Business Blogging Strategy Development – Why

Why a Business Blog?

1. to add valuable topic focused information for our website visitors
2. encourage visitors to link to your website
3. increase website foot print & keep the spiders coming back

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Adding Images to WordPress

WordPress makes it easy for you to add images to your WordPress site. You can upload them directly from within WordPress by using the built-in file uploading utility in the post screen.

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Writing Posts in WordPress

Posts are the entries that display in reverse chronological order on your home page. In contrast to pages, posts usually have comments fields beneath them and are included in your site’s RSS feed.

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Search Engine Shuffle — Ed's 2011 Predicitions

We all feel it. In the back of our minds we know Facebook is taking over the net; but what will happen to the search engine market? First off, why should we care? Every Small Business in America (possibly the world) places a lot of hopes on the search engines helping bolster local customer bases.  Many have opted out of the Yellow Pages in favor of web based marketing.  This means  we must know where…

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Business Blogging is just ONE Marketing Strategy

Most Marketing Programs Work This is a myth put forth by some marketing consultants and debunked in the book “Marketing Myths that are Killing Business”, by Clancy & Shulman.  Truth is it is hard to tell if a marketing program is working.  Well, that is until the internet and business blogging. Enter Google Analytics When we blog for business, we keep our topic focused.  That topic gets good initial visibility on the search engines and…

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How does my blog bring me new customers?

Business blogging increases search engine visibility through keyword focus in a text based presentation. So how does a small business use their blog to find new customers? A typical mistake is to write about your great deal, product features and benefits, or all the money one can save.  Those are called sales pitches.  American consumers do not like a sales pitch. Write about your customers, your passions, your history in your profession, ways your product…

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Businesses don’t blog, they weducate consumers

Since blogging become the activity dujure, people like me have been trying to mold the technology into a business tool.  Too often I see business people trying to blog about social activities or, worse yet, blogging direct sales pitches—both of which are doomed for failure. My feeling is the problem with business blogging is the term blogging.  Since a blog, more often than not, is viewed as an online diary/chit-chat arena; business people struggle to…

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Talk is Cheap…ROI is Not!

(article republished by permission from Kevin Sweeney –Thank you Kevin and sorry for the original citation falling off this article) It is on everyone’s lips. It is included in everyone’s seminar and educational track; it is in every RFP; it is asked for by management, board members and by shareholders. It’s ROI. If Return On Investment is the hottest topic since the Internet, why does a survey recently conducted by Showtime Enterprises, Inc. of marketing leaders across several…

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No One Should be Allowed to Exhibit at an Event Until They've Read This Article

Before you begin to think about exhibiting at an event, there is something you have to establish – Know Your Objective. Sounds a little bit elementary, doesn’t it…maybe too simple. But you’d be surprised. Most people say, “I know what the objective of my exhibiting at an event is – to make money. To make sales. To generate business. What else is there?” Well, there are lots of other things. Specifically, you need to decide…

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Hidden Fees Revealed

How to make sure your shipping company doesn’t take you for a ride. The idea of guaranteed shipping is an industry myth. Regardless of how diligent a carrier is, freight gets lost, mislaid, damaged, and stolen. Shipment tracking has improved with GPS technology, but not to the point where it’s 100 percent reliable. The best you can do is to find a trade show shipping company you can trust, and then stick with it. Become…

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