Posts

Five Exhibit Logistics Tips to Save Time, Money & Fingernails

You can fly to the show early, stay up late and bite your nails. Or you can save your nerves, your nails (and some money) by following these tips for bringing your exhibit in on time and within budget. 1. Ship early, but don’t ship to the warehouse With most shows, it costs significantly less in drayage to ship your freight directly to the show site vs. to the general contractor’s warehouse. How can you…

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Creating Effective Demos: Six Points to Consider

When putting together an exhibit demonstration, your goal is to deliver the best message in a concise, effective fashion. Here are some questions that will help you hone your demonstration message. 1. What do you want to say about the product? Keep it to two or three key message points. Know who your target market is. What products do they need to have in place to use your product? 2. What are the benefits to…

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Choosing a Show and Selecting Booth Space

So, you want to exhibit at a show? How do you decide which one? Well, start with your customers. They will tell you which shows they like to attend.  Trade publications publish industry calendars that list every show of importance and the factors to consider, such as number of attendees, dates, locations, etc. Your vendors are helpful with ideas also. Most industries have at least two major shows that everyone attends. Questions to consider when…

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Build a Successful Team

Trade show success often hinges on an effective booth team. You can’t just throw a bunch of people together and expect them to prosper. You need to prepare them to work together. Focus on these qualities and characteristics to build a strong exhibiting team. Common Purpose The effective team is united and motivated by a clear and compelling purpose that provides the reason for cooperation. Make sure your exhibit staff knows all the company’s show…

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Booth Staffers Attitude and Etiquette

We often avoid the Attitude and Etiquette portion of our pre-show meetings. (Or sometimes that is the only thing we talk about – “don’t drink, don’t smoke and don’t eat your lunch”) This segment is vital to your exhibiting success since the outcome is very visible, but it must be presented in the positive if it is to be received and internalized. Wear your badge on the right hand side so it can be seen…

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Beating The Deadlines: Step-By-Step Guide To Tradeshow Planning

Perfect timing is critical for trade show planning. Here’s an exhibiting task schedule to help you stay ahead of the deadlines. The following outline provides you with a basic list of details you need to track when planning for a show. (Feel free to add your own items.) Keep in mind that the suggested time frame (three months out, two months out, etc.) is just that – a suggestion. Your timetable may differ slightly depending…

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Become A Graphics Expert

Trade show booths are important. But without dazzling graphics and a memorable message, your booth will not perform to its potential. Trade-show displays are more sophisticated than they were 10, or even five, years ago. With trade shows and convention halls growing in size, exhibitors are using more “tricks of the trade” to lure attendees to their booths. As a result, booth graphics play a central role in achieving your objective. Choosing the right imaging…

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Banner Stand Survival

All banner stands are not created equal. Let First Trade Show/Top Quality Digital show you how to find the perfect banner stand for your message. There is an endless number of banner stands available today. New models and options are constantly being added to the banner stand line up. This article will help you decipher the differences between available banner stands on the market today, helping you to choose one that fits your needs. Pole…

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Six Money Saving Tips

Looking for ways to trim costs on your next exhibit? Here are six money-saving tips to consider: 1. Buy a modular exhibit. The design costs are not necessarily lower, but the costs for shipping and installing/dismantling these exhibits are considerably less. One company reported saving $10,000 to $20,000 per show in installation fees. 2. Consider renting carefully. You may believe that it’s cheaper to rent an exhibit than to buy one. If you’re only doing…

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Business Blogging Strategies

Before diving into business blogging, we need to compare and contrast Personality Based Marketing with Traditional Social Networking. While not an exact science, we can use basic math to weight each marketing model to determine which has more potential. The strategy behind business blogging is to create multiple points of entry for your company website AND establish a connection with a target consumer market. Looking at traditional social networking, the multi-connection opportunity exists in the…

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