Where a business once could rely on the Yellow Pages to deliver a steady stream of new customers, now your website is a critical marketing tool. To make matters worse, the search engine playing field is anything but friendly. Hackers, Spammers, and Con-artists prowl the net looking for ways to steal your money; competitors from all over the world are angling for your local customers and every web developer is telling you how to build…
Dear Friends, On May 3, 2011 I will be the featured presenter at the BRIDGES Vancouver business networking meeting at Elmer’s Restaurant located on Mill Plain off Highway 205 in Vancouver, WA. The topic for my presentation is “Growing Your Business Through Referrals.” My presentation is based on the best selling author John Jantsch’s book titled Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide We all already know the power of word-of-mouth…
You know the power of word-of-mouth marketing, but not all of us know how to stimulate the referral process. This presentation will give you a practical, easy to use, step-by-step process for getting the ball rolling. At the end of this presentation, participants will be given a five page worksheet they can use to market their business. Participants will also be given the opportunity to download electric files (at no cost) they can edit and…
The business blog built into your Zenith Exhibits built website is your most powerful search engine visibility tool; but you must use it correctly. Here are a few things to consider:
To take your business from ordinary to extraordinary you must first understand what sets you apart from your competition. Your website becomes an extension of you and your business culture.
The worksheet below will help you formulate the marketing presentation for your statement of differentiation.
The process involves using Google to find a keyword phrase that has traffic and pick associated keywords to help bolster the strength of the choose keyword phrase.
Your WordPress website is capable of organizing information such that visitors can click on a subject link and get more information on that subject. These links are automatically generated, provided you think through the organization and lay the ground work for the appropriate categories and tags.
How do I start my blog article? By identifying the target reader and writing in the voice they expect.
A common mistake small business owners make is to answer that question with, “to grow my business.” Put another way, for the purposes of simplification, I am blogging for “me.” Wrong.
This is the number one question I am asked. There is not hard and fast answer. Everyday can be just as wrong as only once a year. The answer is almost always going to be “depends.”