Posts by Ed
Should You Hire A Professional To Edit Your Audio?
One of our more popular services is podcast audio clean-up and editing. In this day-a-age, you can record your podcast on your cellphone, over zoom, or via a handheld digital recorder…but then you need that audio cleaned up for the listeners benefit. At Zenith Exhibits we use a low, Per Minute of Finished Audio (PMFA)…
Read MoreDeveloping a great voiceover script for marketing your small business
No matter if you are going to hire a professional voiceover artist, or if you are going to record the commercial yourself, the first step in the process is writing a script that will engage potential customers. Let me start by saying an English degree is NOT required to write great ad copy…in fact, it…
Read MoreIs search engine optimization dead?
Short answer, no. Per SearchEngine Journal, 53% of all website traffic come from an organic search. This means your website still needs to be built with search engine ranking in mind. Blogging, video posts, and even podcasting all help with your content optimization, but each has their place and a business today can not count…
Read MoreTips for building an informational video
How many times have you wished you had an instructional video you could play on your website to help alleviate all those duplicate phone calls with questions? Let me first say, I encourage all my clients to do everything they can to make the phone ring…relationships are built when you talk with people. However, I…
Read MorePart 3: Building a community and your own tribe
How many times in business have you asked yourself, how do I create opportunities to touch my clients? We send emails, mail Christmas cards, newsletters, even birthday wishes…al while worrying that we are sending too much. What if you had a communication medium your customers choose to receive on a weekly basis? What sort of…
Read MorePart 2: Generate new customers with podcasting
Podcasting can generate new customers because companies like Neilson Ratings and PodTrac say listener loyalty is very high. Does that mean you need to host your own podcast or just be an advertiser? Currently, there are no stats that show the difference in client acquisition between hosting a podcast or just advertising on a podcast. …
Read MoreCreating a Dog-Gone Supplemental Income Stream
A friend from Oregon read my blog post about the guy building a side-business using vitamins and asked if I could help him. The project is far-fetched (that joke will make sense in a moment), but Ted is my best friend and I felt compelled to help. Ted and I are dog lovers. Heck 70%…
Read MoreWhy podcasting can be a great growth strategy for your business
Is podcasting the latest pet rock fad? Honestly, the answer might be yes, it would be wrong for me to suggest otherwise. However, like the printing press and the horseless carriage, new things are always questioned. TV was never going to replace radio and the internet would never replace newspapers. Right? Podcasting is not for…
Read MoreYou have written a book, now what?
With the right equipment, it is easier than ever to produce your own audio book. Below are five tips you can use to jump start the process and open the door to a new world of readers—audio readers! Overview of the recording and editing process Tip 1: Recording equipment and software You can purchase a…
Read MoreBuilding a supplemental income stream using podcasting
I had a friend approach me and ask if podcasting could help him build a side-hustle business. He explained he wanted to generate some supplemental income and had an idea about selling supplements during the COVID-19 crisis. Let me insert here that I am not much on vitamins and supplements, so I felt a…
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