Podcast artwork is often the first thing potential listeners see when browsing Apple Podcasts or scrolling through social media. Compelling cover art can imply high-quality content and, according to research, 62% of new listeners are more likely to give a podcast a try if they find the artwork appealing. In this blog post, we’ll explore the technical specifications required for podcast artwork and share five tips to make your cover art stand out.
Technical Specifications for Podcast Artwork:
Based on Apple’s Podcast Artwork Requirements, your podcast artwork should meet the following specifications:
- Square image (3000 x 3000 pixels)
- Resolution of 72 dpi
- PNG or JPEG file types
- Color space RGB
5 Tips to Make Your Podcast Artwork Stand Out:
Follow these tips to create artwork that grabs attention in podcast directories and attracts new listeners:
- Visually communicate the podcast’s subject: Ensure potential listeners can quickly understand what your podcast is about just by looking at the artwork. Avoid overly symbolic or ambiguous designs that may confuse or deter people.
- Design for various sizes: Your artwork will be used across multiple platforms and mediums, so make sure it looks good even when reduced to 55 x 55 pixels.
- Limit words and fonts: Keep your cover art concise with no more than four words and ensure legibility even at smaller sizes. Stick to two complementary fonts for a cohesive design.
- Steer clear of podcast imagery: Just like movie covers don’t feature pictures of DVDs or TV sets, your podcast cover art shouldn’t display podcasting equipment. It’s unnecessary to remind people they’re listening to a podcast!
- Maintain consistent branding: Your podcast artwork contributes to your overall branding. While subtle changes for different layouts and pages are acceptable, the imagery should remain consistent.
Tools to Design Your Podcast Artwork:
Here are some tools that can help you create your podcast artwork:
- Adobe Creative Cloud Express: Previously known as Adobe Spark, this free service offers a catalog of templates, text styles, and color palettes to design your unique podcast logo. After creating a free account, you can download your file as a .jpg or .png.
- Fiverr: Fiverr provides a more affordable option for outsourcing your artwork. Prices depend on the designer’s experience, so make sure to choose someone with a strong portfolio of appealing artwork.
- 99Designs: With 99Designs, you can run a contest where designers compete to create the best design based on your guidelines. Pick your favorite design and use this link for $20 off any contest.
Conclusion:
Investing time and effort into crafting eye-catching podcast artwork can attract more listeners and set your podcast apart from the competition. Keep the technical specifications in mind, and use the tips and tools we’ve shared to create a stunning cover that speaks to your target audience.
