Podcasting

Podcasting can generate new customers because companies like Neilson Ratings and PodTrac say listener loyalty is very high.  Does that mean you need to host your own podcast or just be an advertiser?  Currently, there are no stats that show the difference in client acquisition between hosting a podcast or just advertising on a podcast. …

Is podcasting the latest pet rock fad?  Honestly, the answer might be yes, it would be wrong for me to suggest otherwise.  However, like the printing press and the horseless carriage, new things are always questioned.  TV was never going to replace radio and the internet would never replace newspapers.  Right? Podcasting is not for…

Podcasting is not compatible with every business, but every business who is compatible can gain tremendous search engine visibility. Please allow me to explain. Google has always been about content…great content has always garnered great search engine rankings. The keyword in that first sentence is “great” content. Billions of business blogs and millions of podcast…