How Sara Curtis Prepared Her Flower Shop Website for 2025
Sara Curtis loved running her flower shop, Blooming Wonders. Nestled in the heart of her small town, it had become a local favorite for everything from wedding bouquets to last-minute apologies. But Sara had a problem. Her website—a relic from 2012—was wilting, and it wasn’t helping her attract new customers. Determined to make her online presence as fresh as her floral arrangements, Sara reached out to Ed Bejarana from Zenith Exhibits, a web developer known for helping small businesses shine online.
Here’s how Sara, with Ed’s help, transformed her website and set herself up for success in 2025.
1. Embracing Mobile-First Design
Sara discovered that nearly 70% of her website visitors were using their smartphones. Unfortunately, her old site wasn’t exactly smartphone-friendly—it looked like a squished version of her desktop site, with tiny text and awkward buttons.
Ed explained the importance of a mobile-first design, ensuring her site wasn’t just a smaller version of the desktop version but optimized for a smooth mobile experience. Together, they revamped her site with big, easy-to-click buttons and simplified navigation. Now, customers could browse bouquets, place orders, and even book consultations with a few taps.
Sara smiled when she received her first mobile order—proof that her site was finally meeting her customers where they were.
2. Adding Alt Tags to Every Image
Sara’s website was bursting with photos of her beautiful arrangements, but Ed pointed out that without alt image tags, her site wasn’t as accessible as it could be. These tags, he explained, were like little descriptions for her photos, helping visually impaired customers and search engines understand her images.
“I can do this,” Sara said as she sat down with Ed’s guidance to label each image: ‘Red Rose and Lily Valentine Bouquet,’‘Rustic Sunflower Centerpiece,’ and so on. Not only did this make her site accessible to everyone, but it also improved her ranking on Google. Sara felt good knowing her site was inclusive and easier to find.
3. Writing Fresh, Solution-Based Content
Ed reviewed Sara’s website copy and explained that it was, well, stale. It talked a lot about flowers but not much about how she solved her customers’ problems. He encouraged her to write new content that spoke to specific needs:
- “Forgot an anniversary? Our same-day delivery saves the day!”
- “Hosting a corporate event? We’ll design floral arrangements to match your brand!”
This new approach made her site feel more personal and helpful. Better yet, Google rewarded her efforts, pushing her higher up in local search results.
4. Speaking Directly to Her Ideal Customers
Sara had always tried to appeal to “everyone,” but Ed suggested a different approach. “Focus on your best customers—the ones who actually keep the doors open,” he said.
With Ed’s help, Sara identified her ideal customers: brides-to-be, busy professionals, and event planners. Together, they created pages tailored to these groups:
- A page dedicated to wedding flowers, with tips on choosing seasonal blooms.
- A section on corporate arrangements, showcasing her most elegant designs.
The more specific her content became, the more targeted traffic her website attracted. Sara loved seeing her inquiries from wedding clients skyrocket.
5. Adding Time-Sensitive Content
Ed reminded Sara that an active website is a magnet for customers. He suggested adding a blog, podcast, or video series to keep things fresh and relevant.
Inspired, Sara launched The Blooming Journal. She posted seasonal flower care tips, behind-the-scenes stories about her shop, and even a video series showing how to arrange flowers at home. Ed helped optimize her blog for search engines and taught her how to share her content on social media.
Her customers loved it. One regular even commented, “I can’t wait to see what you post next week!” Sara also noticed her site visits doubled after she began sharing her blog on social media.
The Results
By the time 2025 rolled around, Sara’s website was a digital masterpiece—mobile-friendly, inclusive, and packed with engaging content. Orders came flooding in, and Sara’s little shop thrived like never before.
One evening, as she locked up the store, Sara smiled and thought, Ed was right. If I can make my website bloom, anyone can.
